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Pricing Myths Busted:
The Truth About Pricing

How self-limiting beliefs hurt margins and profitability

Thanks to our friends at ‘Pricing Insight’ we have busted 7 myths about pricing.

You will know them, you may believe them, we have busted them.

*Spoiler alert: Check out myth number 5 – ‘You need to understand costs before you set your price’.

Based on the movie Pulp Fiction, we call these Price Fiction.

price fiction whitepaper
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